2clean - 8:35 am on Feb 12, 2009 (gmt 0)

Is the indication here that there are some things on the web that are fictitious? That perhaps the people that write reviews for products, hotels or holidays might not be people that have ever experienced the product? Or, could even be a competitor?

That, heaven forbid, and I'm going out on limb here....blog writing is used not to share a meaninful dialogue but to try and get better placement in the search engines.

Nah, don't believe a word of it!