tedster - 7:51 am on Dec 20, 2008 (gmt 0)

I have one client site where the YouTube channel for their videos was just dropped from the Universal Search result and the site itself replaced that position. I wish I could give you a big secret, but in truth I just took care of the basics.

There is one recent step I took that may have influenced the shift. It's just one case, so I can't call the idea well-tested - but it's certainly a good thing to do no matter what.

Media files (just like .doc and .pdf files) are notorious for having really bad meta data and this site was no exception. So about 4 weeks before the ranking change, I went through all the video files with an application to check and optimize the embedded meta-data for each file.