I have several major phrases that my site is ranking in the top 5... from local IPSs only. I tested this several times using proxy servers from around the States and Europe. I am talking major keywords and phrases. widget would be a good example. Not red, white or blue... just widget. I pop up #4 (and no, I am not logged into WMT). I tried this from various places (library, another company, machines within our company, friends houses, etc.) When I search from anywhere else using a proxy, I get radically different results. widget pops up #295. This has been going on the past 2 months. Seems the demographic dial in the algo has been turned up a notch. Not sure if this is related. Seems a California search for widget is getting dramatically different results then a Maine search for the same term.