claaarky - 8:16 am on Apr 9, 2009 (gmt 0)

teenwolf - the problem was what Google calls boilerplate repetition.

We had about 30-40 links to internal pages in our footer which effectively added the same keywords to every single page of the site. I later found out I probably could have left them there if I changed/rearranged them across the site - it seems it's okay to have them in the footer as long as you don't repeat exactly the same thing on every page.

I considered reintroducing them, varying them across the site, but I think there is still an element of risk which I'm not prepared to take with this site.