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---- Google.com SERP Changes - November 2008 (part 2)


Shaddows - 5:43 pm on Nov 4, 2008 (gmt 0)


TBH, if it hadn't been for the chaos, this isn't too different from the June 4th update. Sudden movements, no apparent explanation.

Speaking for my own site, the pages that have done best are heavily re-written content (we sell 1000s of different products from scores of manufacturers), and many competitors simply cut&paste the MFR site. So content is being rewarded.

Products with buzz around them have been rewarded- so I think newness of links is being weighted more heavily than stale links.

OBLs to authority sites seem to be giving a boost too.

A few generic searches show info sites getting a boost to relegate shopping sites- which might be to encourage a flight to adwords.


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