ChicagoFan67 - Social bookmarking links? I thought Google was onto those a long time back, maybe I was wrong. I've noticed some big shifts in our main vertical. We have moved up 10 places for one of our primary keywords, this is one keyword we have not bothered to chase for a couple of years due to the competition. How about that? No "promotion" and we are up in the rankings. Our site has a very large footprint that dates back to 2002 and it has grown naturally so maybe this is a link relevance type shuffle?