I don't disagree with the Holiday Shopping Algo idea, but how could home page/sitelinks penalties be related to better holiday SERPs? It would seem to make more sense to set up a holiday shopping algo based on commerce.
Does anyone know from previous years what Google was attempting to do or did for its Holiday Shopping Algo that made sense?
Why would Google want to penalize just the home page (and not the entire site)?
Darnit p/g! I said i didn't want to go on any rants! :P
My working theory (which we never saw fully realized from last years #6) is that it isn't a penalty at all.
And even perhaps they ARE testing click-thrus (just not the way everyone usually assumes)
lol i'm not saying more until i get more concrete proof. I wouldn't want to ruin my Prediction's Score(tm) on this site ;)