Marcia - 3:53 am on Oct 27, 2008 (gmt 0)

>>Sometimes, I feel that it may take more than one phrase to say what a page is about.

Of course! It can take one main phrase to say what the main topic of a page is about - the <h1> heading, and it can also take one, two or more related phrases using <h2> as sub-headings.

E.g. <H1>Build Red Widgets With Machines</H1> <H1>The Best Way to Create Widgets</H1>

Or how about
<H1>The Best Way Build Red Widgets is With Machines</H1>

Or is there another way, without machines? If there is, then that's two <h2> sub-headings under the main <h1>Building Widgets</h1> topic, one without machines and one with machines.

Is there one way, or more than one way to build the widgets, with the goal of the page being to convince visitors that using machines is the better way, in order to sell the machines?

It's always best to stay with the semantically correct way of using markup on pages. Form follows function, and that's what semantic mark-up is all about.