---- Google Webmaster Tools Displaying Incorrect Keyword Positions?
robzilla - 8:34 pm on Oct 19, 2008 (gmt 0)
I'm not sure why - the so-called yo-yo effect results in some URLs ranking well only for short periods over weeks or longer.
Then I'd expect to be seeing some evidence of traffic from higher rankings in my server logs but, alas, I've found nothing. Even if the site were to show up for only an hour or two, this particular keyword is popular enough to at least send a noticeable number of visitors. Even if it were only 5 visitors, I could easily find those in the logs.
The data is probably accurate in the sense that it's the result of some kind of calculation, but as long as the documentation doesn't explain what exactly is calculated, or presented in the charts, then that data is practically useless or, at least, shouldn't be taken seriously. That's a bit harsh, perhaps, since many other keywords I checked are presented fairly accurately, but what's the point of Top Search Queries charts if I have to check their accuracy all the time, if I can't depend on it?