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youfoundjake - 5:35 am on Nov 30, 2008 (gmt 0)
So if I am reading this correctly, if a site has been up for awhile, I shouldn't adjust the anchor text to use synonyms? If a site is not performing well yet, then could adjusting the anchor text help it more then hurt it? Next I get to work on content negotiation. weee....
As a result of reading this, and a nudge from g1smd, I went ahead and changed the link from index.htm to the FQDN, all though I do have a 301 in place as well.