Who cares if they created them or bought them?
They're wildly popular, not a strikeout, which is innovative in itself.
Half the battle is marketing and if you can sell ice cubes to Eskimos you're innovative.
Besides, Google has enough cash to buy new business models if they can't create them own their own.
[edited by: incrediBILL at 1:23 am (utc) on Sep. 19, 2008]