---- Which Sitelinks Get Shown Can Vary with the Search Terms
tedster - 3:38 pm on Sep 9, 2008 (gmt 0)
Here's a Sitelinks twist I never knew about. Google's Maile Ohye explains that not only does their algo use the query terms to decide when to show Sitelinks, it can even change which Sitelinks get shown.
In search results, the sitelinks displayed are determined algorithmically based on the user's query. So, while Webmaster Tools may show 8 sitelinks for your verified site, it's possible that search results show only a subset (e.g. search results display 4 sitelinks).
Furthermore, the sitelinks displayed in search results can vary according to the query (e.g. different combinations of sitelinks for different queries).