Stefan - 12:20 am on Sep 3, 2008 (gmt 0)

Is there any such thing as White Hat SEO when it comes to link building?

Yes, man. It's the natural, organic process that happens when you have a unique site that doesn't need artificial linking schemes to stand out. If you're selling used cars, you need to buy/trade links. If you're presenting original content on an interesting subject that's been poorly covered until you appeared, all you need is a few good core links to get you started, and then the others will find the site and link without invitations to do so.

I haven't ranted about this for a while, and will try to avoid doing so now, but the internet and SE rankings isn't all about commercial ventures. The original idea was to share knowledge, not create dodgy MFA directories, sell stuff, and generally try to get whatever dollars you can. If you do that, it's a struggle because there are many competitors. So it goes.