Quadrille - 9:51 am on Sep 4, 2008 (gmt 0)

Probably not; your target audience (at the time you want them) are not in the UK.

Increasingly a different story once they've arrived, however, with mobile and hotel Internet access getting easier all the time.

This is one of the best threads I've seen for a while in demonstrating the SEO importance of knowing who your audience is, and targeting them; without that, so much time, cash and effort can be wasted.