Play_Bach - 4:05 am on Aug 24, 2008 (gmt 0)

I learned this lesson with Google several years ago after changing my page titles and then watching my site plummet in their index for months thereafter. Dropping a site's page rank for title changes is not a 'new' thing for Google (at least that's been my experience). Also, I don't agree with the idea that 'Company name' being first is necessarily a negative -- "Amazon.com: Product"