youfoundjake - 4:21 am on Aug 13, 2008 (gmt 0)

I have found that a title accurately reflecting the page contents will always do quite well, based on if the search term is equal to the title.
I have 3 sites that the titles are all written to not only contain keyphrases such as "blue widgets" but also having the more popular search terms such as "where can i purchase blue widgets"
I would say that well over half of my visitors come from a result that directly correlate to the title of the page, almost word for word.