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tedster - 5:09 pm on Aug 8, 2008 (gmt 0)
If the search results are customized by geo-location, then the "More details" page gives you a chance to correct the location Google used -- just in case they got it wrong. And naturally, using search history to customize results can only happen if you are logged in.
This was also mentioned by jimbeetle in the thread about the Yo-Yo Effect [webmasterworld.com]. Also there was an official Google Blog article about this new feature last week - [googleblog.blogspot.com...]