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---- 301 redirects - handle with care or be penalised


Whitey - 9:29 am on Aug 3, 2008 (gmt 0)


Interesting, i hadn't realised the impact of the redirects insofar as penalties were concerned until the recent comments. I should have been attentive to it, because we saw sites behaving differently in various circumstances.

e.g.

Site A [ under penalty filter ] is redirected to Site B . Site B goes into a penalty situation. Non trust appears to have been transferred.

Site C [ trusted ] redirects to a new domain ranking inside 4 weeks. Trust transferred.

Site A [ under penalty filter ] redirects to new site E. Site E goes into sandbox for 1 year. Non trust transferrd to new domain.

Site D has had frequent redirects applied to it , say every 9-12 months. The site has never come out of a penalty filter situation since 2005.

...also some comments with regards to redirects , 404's and potential problems over here [webmasterworld.com].Is it better to apply 404's to old pages and create new ones on other domains when redirects have already been applied?

[edited by: Whitey at 9:47 am (utc) on Aug. 3, 2008]


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