netmeg - 2:41 pm on Jul 11, 2008 (gmt 0)

Now that I think of it, I tend to sculpt my title and meta descriptions kind of like they were an AdWords ad - with the pithy summary with keywords on top, and the 'meat' of why they want to click on THIS SERP in the description. Really, it's not all that much different; you're still selling, even if all you're selling is how great/useful/necessary your site is.