tedster - 4:57 am on Nov 26, 2008 (gmt 0)

Keep the links on a given page to a reasonable number (fewer than 100).

This guideline is easier to violate than it may first appear. I just took a quick look at a site today that was having ranking troubles and discovered that the Home Page had 1901 links! It was rather well laid out and from a casual look at the page you would never have realized that it was so link-heavy.

[edited by: tedster at 5:48 am (utc) on Nov. 26, 2008]