g1smd - 5:36 pm on Jun 22, 2008 (gmt 0)

One change in the last week.

I have been dealing with a site that has a number of typing errors for the name of a product or service, where there are misspellings as well as incorrect word-ordering to contend with.

The typing errors have been corrected, over the last 3 or 4 months, and slowly the number of results in the SERP has been declining towards zero. This is for a "quoted" search, for the exact, but wrong, words. Those words always showed in bold in the snippet for each entry.

However, a few days ago, the number of results has started to go up again. This time, the search term does NOT appear in the snippet, and no words are shown in bold.

It's as if the "exact match" as defined by the "quotes" is being ignored.

What has triggered these pages into now appearing for that search term? Is it the now the lack of "real" results for those searches?