M_Bison - 3:17 am on Jun 22, 2008 (gmt 0)

The main point I'm trying to get across is that you have a title, snippet and a URL which includes a domain name, all of which need to be used to make your site attractive to searchers of the specific keyword or phrase you are trying to target.

Websites targeting a specific country are facing an ever increasing challenge - that is, if you have a TLD (ie not a country specific domain), you run the risk of searchers thinking you're from the US and not clicking on your site in the SERPs.

The way to get around this is to put local words like "London" or "UK's Best" in the title, or perhaps the meta description, in order to make searcher recognise you are in fact local.

In fact, I just did a search for "London widgets" (not really widgets) and the top five results were .com's, but all had the word London in the title tag. In fact, all of the results on the first page had the word "London" in the title tag.

Of course, appealing to local searchers mainly works for e-commerce type searches, not encyclopedic type searches where the searcher is purely after information.