frances - 2:27 am on Jun 22, 2008 (gmt 0)

From the set of results I talked about above, the argument doesn't seem to hold that users favour tlds and google measures click throughs.

The keyword is wierd in that it means different things to the US and the rest of the english speaking world. It also has another meaning which is global.

Google has fully accounted for that in that the google.com results shown to the UK, australia etc are utterly different from the results shown to the US and are completely targeted at the local country.

So if click-throughs are ordering the serps and users favour local tlds, it should follow that the uk google.com results should show .co.uks.

But they don't. The .co.uks are driven to the bottom of the page. The .coms sit on top.