Quadrille - 1:58 am on Jun 22, 2008 (gmt 0)

I'd like to see an example of this. It started as a 'what if' - and now people are 'hearing it' - but I've yet to see an example, and as most of Google's actions have so far been against link sellers, not link buyers, I suspect the risk is overblown - after all, the person doing it would end up penalizing themselves (or their partners in crime, at least).

I'd certainly advise anyone - small business or not - to follow tedster's sound advice and NOT even think about an 'unhealthy link profile' - while you might escape the dangers above, it's almost certainly SEO suicide to go overboard on links, these days.