jdMorgan - 2:38 pm on May 18, 2008 (gmt 0)

> as long as you have the technical foundation to support [mixed-casing].

That's a critically-important "if". Webmasters with sites on shared Apache servers will do well to avoid mixing case; It is horribly-inefficient to try to correct casing errors if you are limited to .htaccess configuration options only. MultiViews (content negotiation) are sometimes helpful, but sometimes not; They can interfere (fatally) with mod_rewrite rules already in place.

So, if you have full control over your server, feel free to implement this mixed-casing if the marketing aspects are appealing to you. If not, proceed with caution, and test completely before committing to this approach. Marketing is one thing, but a very slow and inefficient site is another...

Jim