Nah, as soon as I see the "hat" nomenclature, my level of respect diminishes considerably. Matt continues to perpetrate the use of the term. In doing so, all the Cuttlets then follow suit. There's this whole cult surrounding him, its unbelievable. They have their own name too, "Cuttlets".
Watching that video kind of took me down memory lane. That could have aired in 1996. If that is all they know about web spam, we have some serious issues afoot. :)