internetheaven - 8:28 pm on May 5, 2008 (gmt 0)

The fun is over. It seems to have finally happened. Do no evil has finally given in to the dark side.

- SEO has been directly attacked with most black hat filters being lifted just to complicate things even more.
- Commercial sites are being devalued so they have to buy Adwords.
- Google has monopolised PPC with their Yahoo "purchase" (let's be honest, this was the only way they could take over Yahoo without getting into trouble with anti-competition laws).
- Results are being rotated so that people give up trying SEO and buy Adwords.
- Results are being rotated to confuse users so that they look harder on the page and hopefully run into more adverts. (opinions?)

Google is no longer part of the online user experience, they have positioned themselves as the only choice and turned off the usability. They are making Microsoft look almost friendly. They got to the top by making us like them and providing relevant results and now the sheep costume has been thrown off ...