classifieds - 7:13 pm on May 3, 2008 (gmt 0)

For most of my sites traffic is about the same month over month but in the last few days the nature of my long-tail traffic seems to be changing which is resulting in a much higher ad click-trough rate and a much lower purchase volume.

The $$ is about the same for now. I'll continue to monitor the situation and will post any conclusions or theories if one or the other develops.