That sounds very like the behavior I'm seeing, where my own personal site has fallen to #2 behind all my various online profiles, depending on the search - searching for my domain minus the tld, my WebmasterWorld profile comes up first, my site second. Searching for my real name, my Yahoo profile comes up first, my site second. Various other searches turn up my Digg profile, my Sphinn profile, myspace, twitter, you name it. In every case, my site (which used to be #1) comes up second or third. It's really weird. And I'm not even famous.