Hissingsid - 1:25 pm on Apr 3, 2008 (gmt 0)

night707,

It seems to me that they can't possibly mean that to be the situation. It must be an unfortunate side effect of some other change that they have made. In our case it only seems to apply to one term. That happens to be the biggest volume and therefore highest $ term by far in our market.

Anchor text seems to have something to do with it. When you have a site that has been #1 for many years you tend to pick up inbound links the anchor text of which you have no control over. Many just use your URL www.example.com so you rank really well for example. Others use anchor that you would not choose for yourself. The sites that are pushing us down have got a lot of recent links with the search term in anchor text, links from cr*p sites but with the right anchor seems to be the recipe for success.

Cheers

Sid

PS I'm writing to some webmasters who currently link to us asking them to change the anchor text as part of our campaign to put this right.