Robert_Charlton - 6:03 pm on Mar 16, 2008 (gmt 0)

i wonder how much chrysler really appreciates that sitelink that just says "Town".

In the example I cite above where Google edited the anchor text of one of our links, the change was essentially changing something like "Widget Information" to "Information," and in that case, we don't mind. ;)

I'm wondering in a case like Chrysler's, where they potentially have many different sets of site links, what their options are in WMT to set preferences.

Marcia alludes to Google's tracking and redirecting the links. Mouse over them, if you haven't, and take a look at the query strings on the urls. They are tracking a lot of information.