Hissingsid - 10:08 am on Mar 10, 2008 (gmt 0)

Jumping
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Each morning when I check our main target term I'm noticing a bit of flux and a different site each day that jumps into the top 5 only to drop down to 10 or below the next day.

Plurals
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I've removed the plural widgets from our home page. Previously our home page was #1 for widgets service , now our home page is not in the top 100 and inner page is at #86.

My hypothesis is that if you rank well for the singular of certain words then it takes very little use on page to also rank for the plural. The reverse does not work however for the terms that I follow.

Can anyone add weight to or destroy this hypothesis?

Cheers

Sid

[edited by: Hissingsid at 10:10 am (utc) on Mar. 10, 2008]