This is the nofollow meta tag, which you put on the page you don't want indexed.
In this case, would you sneak this onto the other company's ranking page in the middle of night, or would you put it on the page containing your article with the unlinked url, so Google would removed it (ie, your article with the url) from the index? ;)
The nofollow attribute is included within the code of an href link. Since there is no href link here, where would you put it?
[edited by: Robert_Charlton at 8:07 pm (utc) on Feb. 22, 2008]