tedster - 3:18 am on Feb 17, 2008 (gmt 0)

I've told him he's pushing it uphill and it would be very hard to offer him any guarantee he's ever going to displace the the .com with the AU

A guarantee? No, of course not, and especially with a .com.au domain. But something like this is often doable, even if "uphill" -- with some link builders trained the martial arts ;) and smart leveraging of those offline efforts to bring their effects online.