mcneely - 2:54 pm on Feb 20, 2008 (gmt 0)

I absolutely have to agree that change is good ... or not, depending on the industry you are in.

Our ecommerce solutions roll over content/products sometimes at the drop of a hat, while some of our other trades/service industry sites stay very much the same for long periods of time.

In both instances, these have found favour with Google.

I think the word for 2008 should be "natural", because, it appears, that Google just might be leaning in that direction.

Search is an ever evolving process. And it indeed gets better as the months/years go by.

Yesterday you searched for Irish Coffee and got porn.
Today you search for Irish Coffee and you get vacations in Florida, or wikipedia, or some other such non relevant rubbish. Not that much of a step up I know, but search is improved nonetheless from previous years.

I live for the day when I can search Irish Coffee, and actually get a good return at the top of the serps.

So far, Google can't provide those kinds of great results, so the work continues.