wrockca - 8:52 pm on Feb 19, 2008 (gmt 0)

Good Point Tedster

There's just no one-size-fits-all rule. How much to vary a Home Page is definitely a site-specific decision. Doing it just to be "fresh" is not too wise, in my opinion.

Just changing a few things just to make a date stamp change does not mean it will be effective, nor changing a few words to find improvement zones in ranking..

In my eyes a good site that should rank well has unique content that has value, take for example a how-to-site hobby sites for example where the content is not necessarily changing but being added to... This is valuable data to the engine.

MSN had mentioned recently in their indexing improvements for live search about HTTP Compression and the use of Conditional GET 304 HTTP Response codes from your server. It has always been like this but as we progress with technology people are always trying to take a shortcut approach and I think as we see the algorithm improve so will the need for unique content. If you are not a CNN then you may not need to change your site as aggressively however it is still suggested to improve your site and not let it go dormant.