suggy - 10:18 am on Jan 9, 2008 (gmt 0)

This change is EXCLUSIVELY about link anchor text.

The serps in my area changed and now exactly match ALLINANCHOR queries.

Quality considerations appear to have disappeared, both in the results and the links counted.

Here's what happened. Google let a whole load of spammy worthless supplemental results back in the main index. Those pages had useful anchor link text for rampant link swappers/ buyers. Now those guys have shot to number one.

Check your allinanchor queries - you'll see they match the serps.

Signs of quality - in terms of a website listed seem to have been abandoned (there's a blank page at number 3 in one of my most competitive keyword areas). Likewise with links; anything will do.

This update makes google more like Yahoo or MSN - ie, even easier to game!