Hissingsid - 5:49 pm on Jan 7, 2008 (gmt 0)

ZydoSEO

Hey Hissingsid... Your page is likely ranking #1 for the plural even though the plural doesn't appear anywhere on your page because of the anchor text associated with the incoming links to that page...

Good idea, but I'm sure that that's not the reason.

I'm strongly in the camp that thinks that the Google algo has become increasingly "interested" in semantics and what pages are "about". The reason it does well for the plural IMHO is because it has the singular and other related words to the "right" degree of prominence and repitition.

Thanks for the comment though.

Cheers

Sid