potentialgeek - 12:06 pm on Dec 28, 2007 (gmt 0)

Long time good rankings for a big search term - usually #1

I've often struggled with the freshness issue after getting top spot in SERPs. I usually lean towards, "If it ain't broke, don't fix it," especially when I have no idea whether a small tweak or big addition will collide with the latest knarly Google algo incantation and result in a -950, -30, or now maybe -5 penalty.

At the same time I've known freshness can count toward something, so I know that the blessing of top spot may not last forever.

I don't know how to find balance between the right amount of freshness on the one hand, and the right amount of stability on the other.

Google may be revising its algo to scrutinize sites at the top, "a fault-finding mission."

"Does it really deserve to be there?"

Double-Check for The Top Dog=Google Paranoia at SEO Gurus

p/g