Marcia - 8:10 am on Jan 16, 2008 (gmt 0)
When you look at a search where a famous car maker has the same name as an animal. You define that you look for the animal and then you get bold stuff in the title tag and the url. Looks pretty basic to me.
That's polysemy, two words the same but with different meanings. That's where word sense disambiguation comes in, and the car and the jungle animal will have completely different co-occurrence profiles.