---- DoubleClick Acquisition Includes Performics - SEO Firm
tedster - 11:29 pm on Apr 2, 2008 (gmt 0)
Today the official Google blog cleared the air about their acquisition of Performics. Google is splitting off the search marketing section of Performics and selling it, but keeping the affiliate marketing part:
Since we closed the acquisition of DoubleClick on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing.
It’s clear to us that we do not want to be in the search engine marketing business.