tedster - 12:07 am on Nov 17, 2007 (gmt 0)

If you follow the very first link in the opening post, it takes you to the Performics page about their organic SEO services. No matter how they got into the business and no matter what proportion of their company is involved in organic search, there's no doubt that they are pitching organic SEO as stand-alone service.

DoubleClick Performics’ solutions focus on the three main drivers of natural search: Indexation: Modification of URL structure and navigation for optimal engine crawlability Content Optimization: Align existing content to relevant search queries Link Building: Improve link structure to drive traffic