whitenight - 1:29 pm on Jul 3, 2006 (gmt 0)

Scott,

Soapystar's answer is well put. :)

And indeed, if YOUR site is the best site on the subject then I want you at the top as well. ;)

But from what I can see, "spammers" with deep pockets DO rank well in G, and always have.

Some are Fortune 500 companies. Some are "Internet Fortune 500" companies with well placed "bought" links from "legitimate" sources. ("Spammers" come in all shapes and sizes, known and unknown)

Many of them are NOT the authority on a given subject.

And those webmasters/companies with either the time or money will continue to figure out the "main" components of the ranking algo and exploit it.

G can maintain their "we know all" attitude and lose the battle or work with the ENTIRE internet community to improve their viability as a company.

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Edited to add - Drall is spot on!