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potentialgeek - 2:48 pm on Nov 13, 2007 (gmt 0)
PR 10 can't hurt, either! p/g P.S. Adobe is missing a nice little golden opportunity by not displaying financial services ads on that page for all the people (and you can imagine thousands) who weren't looking for financial services of the type Adobe offers. Potentially 90% of traffic to that page is from Google, not an internal Adobe link.
The term [financial services] itself is somewhat general--it can mean many things, which is probably why a dot gov site is listed there. However with Adobe one can still make a point that topically related links may be helping it rank for that term.