Canton - 12:41 am on Nov 5, 2007 (gmt 0)

lorien1973 - I don't mean to suggest that the meta description isn't important, or that it shouldn't be used, but if you don't use a meta description, Google and other engines will create one for you (for purposes of showing a description in their own SERPS). I've seen this work well on many occasions, and I've also seen sites that have meta descriptions defined also have those description entirely ignored by Google, in favor of "Google-created" descriptions.

The default mode of WordPress, in fact, is to NOT enter a description for individual posts. Those posts often do well in the SERPS, though blogs generally do these days.

CainIV - certainly I can create descriptions based on page content. Didn't really think of that, though I guess that should be pretty obvious. Perhaps I'll give that a go, or just define different meta description "guides" for the 6 different types of pages that my site produces.

~Canton