olias - 4:34 pm on Oct 29, 2007 (gmt 0)

My guess is that google will be looking more at the volume of traffic a site gets

Given how hard they are pushing the Toolbar out with various bit of software I'm guessing they must have a big enough user base to start drawing on that information now.

It is frustrating having lots of links from the likes of StumbleUpon though that are all NOFOLLOW - I am not complaining about the steady stream of traffic they deliver, but I am lucky to be in a sector where that traffic is useful to me.

Getting mentions in blog posts is definitely what one needs to aim for in making the most of the social web for SEO purposes, sometimes you just need to be as blatent as to tell people that they want to blog about you!