Atomic - 8:48 pm on Oct 20, 2007 (gmt 0) [edited by: tedster at 12:31 am (utc) on Oct. 21, 2007]
I also want you to consider what the SERPs could like if they were manipluated to increase profits. Wouldn't the results gyrate seemingly without rhyme or reason? Someone could come in and bid on a keyword that had never been bid on before. The result might be that some sites containing many instances of that keyword would be shoved higher in the SERPs only for that reason. It would changre like this constantly. Sure, we see some daily changes in the SERPs but nothing that crazy. Your mileage may vary but my admittedly anecdotal experience doesn't include SERPs like this.
[edit reason] moved from another location [/edit]
[edited by: tedster at 12:31 am (utc) on Oct. 21, 2007]