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tedster - 2:41 am on Oct 19, 2007 (gmt 0)
Here's what the Webmaster Central blog says:
|Now we show what percentage each query result or click represents out of the top 20 queries. This should help you see how well the result or click volume is distributed in the top 20. |
Still not crystal clear to me, but my best understanding is that your top 20 click-producing terms are totalled, and the percentage of that total for each search term is what Google reports.
This seems to add up. Search volume will vary for different terms. So a low position on a "big search term" can still produce more clicks than a high position for a rare search.
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