To paraphrase the report ... Google is failing to understand what searchers are looking for.
(see 1-word search threads)
Web 2.0 properties which are user-generated more intuitively target what a searcher is looking for because.. ummm... err... uhh.. oh yeah!, because it's generated by people -
not a stale outdated education-based algo from 10 years ago.
Last time I checked, universal search incorporated local search, user-generated videos, user-picked news topics and gee, Goog sure seems to like user-generated Wiki for their results.
The searchers are educating Goog, not the other-way around.
[edited by: tedster at 5:50 pm (utc) on Oct. 8, 2007]