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-- Google SEO News and Discussion
---- Datacenter Watch:2006-06-05
Komodo_Tale - 6:28 pm on Jun 6, 2006 (gmt 0)Google’s listings are always in flux based on the most recent data their robots have cached and sharded. Websites are continuously rising and falling in the rankings. As exemplified by Big Daddy, during the testing of a new algorithm or infrastructure Google will place results on various datacenters to see how they react in the real world. They will then tweak them and repeat the process. (Visit Matt Cutts’s blog and read all the posts about Big Daddy. This will give you first hand insight into how Google crafts and rolls out their updates.)
|The May DCs update and this one, are not the same. |
Minor differences should not be construed as a completely different update or test.
Do not confuse this update or test with Big Daddy, which was a new infrastructure.
Perhaps it will be useful for some readers to explore the different levels of Google updates that have been observed:
An infrastructure change such as Big Daddy could be compared with trading in your three year old Lexus for a brand new Lexus. There may be a lot of similarities, but it is really a whole new car. An algorithm change could be compared with putting a new engine into an automobile. These are the named storms of the Googlesphere such as Jagger, Burbon, Florida and Boston. Modifying an algorithm by adding new factors or variables is akin to adding a super-charger or some other performance enhancing part to a car. (Do you think Google suddenly went from 100 factors and variables to over 200 in one sitting? It’s possible; this could have been a part of Big Daddy, but it is unlikely.) Tweaking the algorithm, also known as turning the knobs, is like adjusting the idle. This happens most frequently and is accompanied by affected web site managers wondering what has happened while the rest of ask, “What do you mean?” More often than not Google just turns the knobs to give variables more influence and others less influence.
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